Abstract:The need to assess the image of the region is based on research results. Approaches of authors to the assessment of the region’s image are investigated. A methodology for analyzing the image of the region (city) is proposed. It includes 4 directions of analysis. The first direction is based on the study of the composition of information causes, "produced" by the city. The second direction involves an assessment of the image, based on the positions of regions (cities) in the ratings. The next proposed m… Show more
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