Methodological Aspects of Evaluation of Efficiency of Use of Innovative Development Strategies at Construction Enterprises

Abstract

The article creates a unified approach to assessing the effectiveness of innovative strategies for the development of construction companies, formulated on the basis of the provisions of scientific approaches to substantiate this aspect. It is proved that in constructing methodological support in this field the authors use the method of systematization, statistical, comparative, trend methods. It is established that in scientific works there are both local and complex approaches to assessing the effectiveness of the innovative strategy of enterprise development, analyzes the parameters of effectiveness at the design stage, the results of implementation and achievement of planned values. It is determined that most of the approaches are related to the internal areas of management, in particular, financial and economic, scientific and technical, innovation (can be assessed separately), market (in terms of market share). It is determined that some authors suggest assessing some of the social effects of the implementation of an innovative strategy for the development of economic entities. The author's approach to methodological support of this issue is presented, based on the use of an integrated approach, combination of indicators of internal and external potential, coverage of traditional financial and economic, scientific and technical, market and public spheres of response to the impact of innovative business development strategy. This author's method includes the following stages and evaluation indicators, in particular: 1) the stage of evaluation of the declared characteristics of the innovative strategy of enterprise development; evaluation of the planned type of innovative development strategy; R&D growth, the planned indicator of relations with customers (consumers), the planned indicator of public contribution; planned indicator of financial and economic result from the use of technologies, programs in production, production and sale of new types of products (services); complex indicator of planned efficiency of use of innovative strategy of development of the enterprise); 2) the stage of assessment of the implemented characteristics of the innovative strategy of enterprise development: analysis of the state of actual changes in forecast indicators; 3) the stage of assessing the achievement of planned indicators.