Abstract. The article is devoted to the problems of price-dependent management of energy consumed by industrial enterprises which are involved in purchasing energy in the wholesale and retail energy markets. The article provides the analysis of forming the obligation value to pay for each component of cost of energy. There have been revealed ways and time intervals of energy consumption demand value management in order to minimize the obligation value to pay for cost of energy. The authors have developed a model aimed at managing energy consumption demand which takes into consideration the specific character of forming the obligation to pay in terms of each component of cost bearing in mind to the factors restricting possibilities to manage demand in the time intervals required. The article also covers some description of the parameters developed for information support of the model offered. The practical approval conducted by the authors, permits to state that using the mechanism of price-dependent energy consumption gives industrial enterprises substantial reserves to reduce energy consumption costs. The research results are of practical importance and can be applied in everyday activity connected with energy purchasing by industrial enterprises.