“…Many authors agree that multifunctionality can be a promising framework of analysis of transformations in agriculture and rural areas (Cairol et al, 2005(Cairol et al, , 2009Knickel and Renting, 2000;Renting et al, 2008;Wilson, 2007). The term multifunctionality refers to the role of the agricultural sector which, together with the production of food and fibres, provides a series of social, environmental and ethical services demanded by society but not necessarily remunerated by the market (OECD, 2001(OECD, , 2003.…”