A transparent sheet, flat to unaided vision but with a gentle surface relief, can concentrate light onto a screen with intensity reproducing any desired image: the sheet is a ‘magic window’. When the ray deflections are sufficiently small that there are no caustics between the window and the screen, the image intensity is the Laplacian function of the relief height function—a very simple approximation to general freeform optics. Therefore the desired relief is obtained by solving Poisson’s equation. Numerical simulations indicate that the Laplacian image approximation will apply to realistic situations.