The effect of zeolite treatment on color change, 5-hydroxymethyl furfural (HMF), total phenolic compounds (TPCs), ionic composition and texture of sweet pear pekmez was investigated for two different zeolite concentrations during pekmez production. HMF was not detected in clarified pear juice and pekmez samples subjected to 5 g/L (5ZP) and 10 g/L (10ZP) zeolite adsorption. HMF content of pekmez sample without zeolite treatment (PP) was measured as 2.76 ± 0.07 mg/kg. The addition of zeolite just after the clarification results in the reduction of the HMF content of pekmez samples. The highest TPC was determined as 4,958.1 ± 167 mg GAE/kg dry weight in PP sample. Application of zeolite together with conventional clarification resulted in 31.4% and 33.2% reduction in TPC of 5ZP and 10ZP, respectively, compared to PP samples. Zeolite application improved the color quality of pekmez samples. While the amount of fluoride, chloride, bromide, and potassium decreased with the zeolite treatment, the amount of calcium, sodium and magnesium in pekmez samples increased significantly. Zeolite treatment did not significantly affect the texture of the samples.