“…For example, case studies indicate the importance of R&D in the sustainability of intangible cultural heritage products (i.e., such as bamboo basketry manufacturing) [55], as well as the inspiration originated by cultural heritage in production and service processes (i.e., creative and collaborative digital storytelling) [46]. Recently, a new theory of Embodied Cognition has been proposed to standardize and guide the design practice of cultural heritage, suggesting that the design activity of cultural heritage is affected by three dimensions of heritage environment, body constitution, and cognitive activities [80]. Additionally, the appearance innovation channel is consistent with a study suggesting that innovative design includes analyzing the appearance modeling characteristics, decorative element characteristics, and composition form characteristics of cultural heritage [65].…”