Metaverse in Media: Understanding Digital Traces Towards Futuristic Technologies in India

Abstract

Metaverse has established itself as the newest advancement in the current web world. The notion has garnered significant interest across multiple industries, the community, and particularly within academic institutions. It is the future gateway for any human-computer engagement. It intends to create an immersive digital space where users interact in real time with the virtual world and similar participants. The metaverse is a dynamic concept that is continuously evolving rather than being a phenomenon that can be easily examined. Therefore, the present study applied the sentiment analysis method to generate a new understanding regarding the notion of the metaverse. The study aims to determine the nature of Indian digital media content and whether it promotes or disapproves of the concept of the metaverse. Using the web scraping code, we generate a customized dataset, an excel file comprising 614 websites. The study aims to develop a systematic and standardized method for generating novel insights about the metaverse by analyzing current resources. The present analysis encompasses a broader range of online media, including news, blogs, and articles on the metaverse, in comparison to scholarly publications. The outcome demonstrates that the metaverse has a positive trajectory in mainstream media and will be a future technology for media, entertainment, and other internet-based industries.