“…When, to use Lakoff and Johnson's (1980) example, we say, "Time is money," we are not merely using flowery language; we are betraying unspoken assumptions about time (it is "valuable" and "in short supply") that have practical implications for our actions (which we describe in terms of "saving," "spending," or "wasting" time). The relevance of metaphors-especially those associated with processes and actions (Dodd, 2002;Nicholson & Anderson, 2005)-for organization science (Cornelissen, 2005;Morgan, 2006), economics (Coşgel, 1996;McCloskey, 1995), and entrepreneurship (Cardon, Zietsma, Saparito, Matherne, & Davis, 2005;Pitt, 1998) has become increasingly apparent. Metaphors occupy an intermediate space between paradigms and puzzle solving (Morgan, 1980): They make abstract philosophical concepts concrete in ways that shape the questions we ask and how we try to answer them (Morgan, 1983).…”