Metaphors in the digital world: The case of metaphorical frames in ‘Facebook’ and ‘Amazon’

Blasco, Montserrat Esbrí; Girón-García, Carolina; Renau, María Luisa

doi:10.1515/9783110629460-007

Cited by 3 publications

(2 citation statements)

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“…Accordingly, the connection of cultural experiential models (which work as source domains) to the virtual world (target domain) help users to navigate the digital context more effectively and comfortably. This mental phenomenon of mapping the real life context (source domain) onto a digital environment (target domain) by activating different frames in the virtual users' minds is understood as 'Metaphorical Transference' (Esbrí-Blasco, Girón-García & Renau, 2019).…”

Section: Discussionmentioning

confidence: 99%

Analysing the Digital World and its Metaphoricity: Cybergenres and Cybermetaphors in the 21st Century

Girón-García

Blasco

2019

CLR

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Section: Discussionmentioning

confidence: 99%

Analysing the Digital World and its Metaphoricity: Cybergenres and Cybermetaphors in the 21st Century

Girón-García

Blasco

2019

CLR

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“…Since the key problem with the above definitions is that they do not precisely determine what a cognitive domain is, this thesis adopts Esbrí-Blasco et al (2019) characterization of domains, which accounts for the difference and the relation between domains and frames:…”

Section: Cognitive Domainsmentioning

confidence: 99%

"Cooking" in the mind: a frame-based contrastive study of culinary metaphors in American English and Peninsular Spanish

Blasco¹

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Frames and semantic roles in metaphorical mappings

Navarro i Ferrando,

Esbrí-Blasco

2024

RCL

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Conceptual Metaphor Theory describes metaphorical mappings as correspondences between domains. Nevertheless, the interrelations of the mapped elements still need to be characterised. This study analyses metaphorical mappings from one situational frame in the cooking domain in American English and Peninsular Spanish. The aims are to elucidate to what extent each language primes particular semantic roles in the boiling frame for metaphorisation and explore the possible cultural implications of these cross-linguistic differences. The qualitative analysis reveals the contrastive relevance of semantic roles in frame mappings. In addition, the frequencies of boil and hervir metaphorical senses determine the degree of entrenchment and salience of metaphors cross-linguistically. The results suggest that the English boiling frame has a considerably broader scope as a source than the Spanish hervir frame. Additionally, the paper contrasts the relative saliency of the semantic roles mapped in those metaphors shared by both languages. Finally, cultural implications are discussed.

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Metaphors in the digital world: The case of metaphorical frames in ‘Facebook’ and ‘Amazon’

Cited by 3 publications

References 0 publications

Analysing the Digital World and its Metaphoricity: Cybergenres and Cybermetaphors in the 21st Century

Analysing the Digital World and its Metaphoricity: Cybergenres and Cybermetaphors in the 21st Century

"Cooking" in the mind: a frame-based contrastive study of culinary metaphors in American English and Peninsular Spanish

Frames and semantic roles in metaphorical mappings

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