2017
DOI: 10.1080/1097198x.2017.1321354
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Metaphorical Expressions in E-Commerce: A Study of Arabic Language Websites

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Cited by 5 publications
(5 citation statements)
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“…Additionally, Chen, Yen, Pornpriphet and Widjaja (2015) pointed out that information quality is considered as an additional influence of success according to a cross-cultural view. In the same thread, Pauwels (2012) noted that recent research studies propose a need to pay more attention to cultural meaning that the content and form of websites address due to the fact that researchers dedicate little focus on the language role and its impact on websites localization on the basis of records made in the Arab world in the field of e-commerce (Liginlal et al, 2017;Nacar & Burnaz, 2011).…”
Section: Findings and Discussionmentioning
confidence: 99%
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“…Additionally, Chen, Yen, Pornpriphet and Widjaja (2015) pointed out that information quality is considered as an additional influence of success according to a cross-cultural view. In the same thread, Pauwels (2012) noted that recent research studies propose a need to pay more attention to cultural meaning that the content and form of websites address due to the fact that researchers dedicate little focus on the language role and its impact on websites localization on the basis of records made in the Arab world in the field of e-commerce (Liginlal et al, 2017;Nacar & Burnaz, 2011).…”
Section: Findings and Discussionmentioning
confidence: 99%
“…Another study found that cultural variances of users and data preferences will not be successfully addressed from one language to another through translational processes of a website (Hillier, 2003). One may claim that a number of businesses keep on their globalization tactics based on the false assumption that potential purchasers likely know English (Liginlal et al, 2017). For example, 95% of Chinese online customers feel comfortable with internet sites involving content presented in their own language and this result has been based on Forrester Research (Widger, Evans, McGowan, & Camus, 2009).…”
Section: The Role Of Language In Electronic Commerce Sitesmentioning
confidence: 99%
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“…As a result, the turnover growth in 2012 was 9.6%. By looking forward to the previous 5 years of data, it was found that USA's tourism e-commerce turnover has been increasing year-on-year on a double-digit basis (Liginlal et al , 2017). Despite the worldwide growth of travel e-commerce, the USA still holds the largest e-commerce market in the world.…”
Section: Related Workmentioning
confidence: 99%
“…Utilizing this knowledge can help a firm increase the relationship between their products and consumers. For instance, language serves as a cultural indicator, and can help shape ideas for a target consumer [26,27]. As mentioned earlier, offering multiple languages on the firm's website can significantly encourage repeat traffic.…”
mentioning
confidence: 99%