Abstract:The Macbeth effect is a metaphorical association between physical and moral cleanliness -transgression of one's morality leads to increased desire to clean oneself (Zhong & Liljenquist, 2006). Earlier studies examined psychological associations between bodily and moral purity according to controlled processes, such as rating product desirability. The influence of the Macbeth effect on more automatic processes (stimuli processing speed) was explored in three studies. We examined whether thinking about one's mor… Show more
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