Metaphor in Pictures and Multimodal Representations

Forceville, Charles

doi:10.1017/cbo9780511816802.028

Cited by 275 publications

(215 citation statements)

References 40 publications

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“…Tversky proposes the phrase "figures of depiction" (Tversky, 2001; see also Forceville, 2005Forceville, , 2006Forceville, , 2008Forceville, , 2009 for these non-literal pictorial phenomena. Investigating pictorial runes will shed light on the broader question how visual information can be used to communicate non-literally, which is a matter of interest in the fields of graphics and design.…”

Section: Introductionmentioning

confidence: 99%

Pictorial runes in Tintin and the Picaros

Forceville

2011

Journal of Pragmatics

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Speed-lines, movement-lines and emotion-enhancing flourishes ("pictorial runes") may contribute, marginally or substantially, to the potential meanings to be inferred from a comic's panel. It seems plausible that pictorial runes convey their meanings in patterned ways, but hitherto little systematic research appears to have been done to investigate them.The primary aim of this paper is to present the first version of a model to research pictorial runes by inventorying and categorizing all specimens occurring in a single Tintin album and to generalize tentatively about their meaning. In this manner, the model can be further tested, refined, elaborated, or refuted, in further research. Such research will aid both comics scholarship and cognition studies based on visual stimuli.

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Section: Introductionmentioning

confidence: 99%

Pictorial runes in Tintin and the Picaros

Forceville

2011

Journal of Pragmatics

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“…) i multimodalnosti (Forceville 1996(Forceville , 2008Forceville & Urios-Aparisi 2009;Bounegru & Forceville 2011;itd. ) …”

Section: Multimodalnost I Konstruisanje Stvarnosti U Političkim Karikunclassified

“…Thus, complementing the broad framework of Conceptual Metaphor Theory (Lakoff & Johnson 1980;Johnson 1987;Benczes, Barcelona, & Ruiz de Mendoza Ibáñez 2011;etc. ) and Critical Metaphor Analysis (Charteris-Black 2004;Musolff 2006) with research on multimodality from a cognitive viewpoint (Forceville 1996(Forceville , 2008Forceville & Urios-Aparisi 2009;Bounegru & Forceville 2011;etc. ), in this paper we address the topic of Serbia-EU relations unfolded in pictorial and multimodal discourse in media in order to explore how this topic is communicated to readers via metaphors and other cognitive instruments in political cartoons.…”

Section: Introductionmentioning

confidence: 99%

Multimodality and the Construal of Reality in Political Cartoons – The Case of Serbia-Eu Relationship

Đurović

Silaški

2017

FU Ling Lit

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Abstract. Complementing the broad framework of Conceptual Metaphor Theory (Lakoff & Johnson 1980;Johnson 1987;Benczes, Barcelona, & Ruiz de Mendoza Ibáñez 2011; etc.) and Critical Metaphor Analysis (Charteris-Black 2004;Musolff 2006) with research on multimodality from a cognitive viewpoint (Forceville 1996(Forceville , 2008 Forceville & UriosAparisi 2009;Bounegru & Forceville 2011; etc.) 2009-2015, which , in this paper we address the topic of Serbia-EU relations unfolded in pictorial and multimodal discourse in news media in order to explore how this topic is communicated via metaphors and other cognitive instruments in newspaper cartoons. The data collection for our analysis consists of 15 cartoons published in the Serbian daily newspaper Politika in the period

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“…"Mono-modal metaphor" differentiates from "multimodal metaphor", for the former one is a mapping process between the source domain and the target domain in terms of only one mode; while the latter is in different modes within a multimodal metaphor. (Forceville, 2006(Forceville, , 2007 Studies about multimodal metaphors includes cases in advertisement (Forceville, 1996;Koller, 2009;Urios-Aparisi, 2009;Yu, 2009;Maalej, 2015), storybook ( Eerden, 2009;Cienki, 1998Cienki, , 2005, gesture ( Muller & Cienki, 2009;Mittelberg & Waugh, 2009;Littlemore, 2009), cartoon (Gilmartin & Stanley, 1998;Edwards, 2001;Yus, 2009;El Refaie, 2003Teng, 2009), film ( Rohdin, 2009;Eggertsson & Forceville, 2009;Zbikowski, 2009), and music (Zbikowski, 2009;Sobrino, 2014).…”

Section: The Studies Of Multimodal Metaphormentioning

confidence: 99%

The Co-effect and the Relation of Image and Words on Visualizing Multimodal Metaphor: The Case of Cell’s Covers

Cui¹

2016

ELLS

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This paper is about the analysis of the function in constructing metaphors by both image and words in scientific multimodal texts, involving the topmost biological journal Cell's covers. The study of this paper departs from the aspect of representational meanings of Kress & van Leeuwen's visual grammar to analyze the co-effect and the relation of image and words on visualizing the metaphor "CIRCADIAN IS A CLOCK". Meanwhile, the division of the relation between image and words-complementary and non-complementary-by Zhang & Mu will be utilized also. The findings of this paper not only ascertain the parallel role of image and words in visualizing the metaphor, but also show their complementary relations with each other.

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Metaphor in Pictures and Multimodal Representations

Cited by 275 publications

References 40 publications

Pictorial runes in Tintin and the Picaros

Pictorial runes in Tintin and the Picaros

Multimodality and the Construal of Reality in Political Cartoons – The Case of Serbia-Eu Relationship

The Co-effect and the Relation of Image and Words on Visualizing Multimodal Metaphor: The Case of Cell’s Covers

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