Synthesis of a bidentate N,O-donor Schiff base fluorescent ligand 5-(diethylamino-2-((4-(diethylamino-2-((4-(diethylamino)phenylimino)ethyl)phenol) (HL) adopting new preparation procedure and its complexes with Ni(II) (1) and Zn(II) (2), has been illustrated. Structures of HL...