“…Although studies on euphemism have drawn in mass media (e.g., Az-Zahra et al, 2021;Aziza, 2021;Heryana, 2019;Sagala, 2019;Sinambela & Mulyadi, 2019;Prasojo, 2021;Putri et al, 2022;Yesi, 2018;Yosani et al, 2022) and metaphor using cognitive semantic had already been studied (Ardhianti, 2019;Afriansyah & Zakiyah, 2022;Arfriansyah et al, 2022;Hermandra, 2022;Nuryadin & Nur, 2021), there has been insignificant research on how 'netizens' of Indonesia use metaphorical euphemism in their comments on the social media accounts of the national leaders. Therefore, this study bridges a gap in the literature by examining how netizens use metaphorical euphemisms to express their opinions, arguments, and viewpoints more persuasively on President Joko Widodo's official Facebook account posts.…”