Meta Region Brand, a tool for economic and tourist strengthening for the plain’s territory
Laura Valentina Cárdenas-Londoño,
Juan Manuel Bernate-Martínez
Abstract:The region brand is a marketing strategy that involves the creation of an identity and image for a particular territory, including the development of a brand, a logo and other visual elements that represent the cultural, historical and natural attractions of the region that seeks to promote the economy of the territory and influence the improvement of the living conditions of the population. The objective of the research is to explore whether the Meta region brand can be considered a tool for strengthening the… Show more
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