Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?

Paul, Justin; Barari, Mojtaba

doi:10.1002/mar.21657

Cited by 164 publications

(124 citation statements)

References 80 publications

(255 reference statements)

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“…Across these, there are six substages: identification, acquisition, organization, purification, evaluation, and reporting (Paul et al, 2021). In line with Paul and Barari's (2022) study, we provide a structured review. A structured review focuses on the development of a research domain by compiling information on the associated theories, models, constructs, contexts, or methods.…”

Section: Methodsmentioning

confidence: 99%

Toward advancing theory on creativity in marketing and artificial intelligence

Ameen

Sharma

Tarba

et al. 2022

Psychology and Marketing

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Creativity has been identified as the future of marketing; at the same time, artificial intelligence (AI) is enabling more automation in this field. The theories and frameworks in the literature have not yet sufficiently explained the impact of AI on creativity in marketing. Hence, this research aims to advance theories on creativity in marketing and AI by conducting a comprehensive review of the literature. Our review covers 156 papers published between 1990 and 2021, compiled on the basis of the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol and the theory-contextcharacteristics-methodology framework. We advance theory in the field byproposing a new organizing framework to guide the integration of the identified themes and synthesize the antecedents, dimensions, and outcomes of creativity in marketing and AI. Furthermore, to assist academics and practitioners we propose a typology of the key skills required for creativity in marketing and the impact of specific AI capabilities on these skills. This article serves as a foundation for researchers by providing a holistic understanding of the integration of AI into creativity in marketing.

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Section: Methodsmentioning

confidence: 99%

Toward advancing theory on creativity in marketing and artificial intelligence

Ameen

Sharma

Tarba

et al. 2022

Psychology and Marketing

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“…In systematic literature reviews and meta‐analyses, researchers need to perform a thorough literature search process (Adil et al, 2022; Barari et al, 2021; Barari et al, 2022; Bindra et al, 2022; Hassan et al, 2022; Maseeh et al, 2021b; Paul & Barari, 2022; Paul & Benito, 2018; Paul & Criado, 2020; Paul & Feliciano‐Cestero, 2021; Paul et al, 2021). Thus, the literature search process for our meta‐review involved five steps.…”

Section: Methodsmentioning

confidence: 99%

“…As Paul and Barari (2022) suggested, the variance in the effect sizes was examined using a heterogeneity analysis. For this, the values for the degree of heterogeneity ( I 2 ) and the observed variance ( Q statistics) were calculated to assess whether the included studies were heterogeneous or homogeneous (Borenstein et al, 2011; Higgins & Thompson, 2002; Higgins et al, 2003; Huedo‐Medina et al, 2006).…”

Section: Methodsmentioning

confidence: 99%

Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory

Maseeh

Sangroya

Jebarajakirthy

et al. 2022

Psychology and Marketing

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Researchers have given considerable attention to investigate anti-consumption behavior. However, empirical research tends to report somewhat erratic and inconsistent findings. Accordingly, the relationships between the antecedents, and the outcome variables of anti-consumption behavior, such as consumer well-being, remain unclear. Thus, to fill this void in the literature, this study integrates Attitude Behavior Context (ABC) theory and Well-being theory into a meta-analytic framework and synthesizes the extant literature on anti-consumption to examine concrete relationships between the contextual and attitudinal variables, anti-consumption behavior and consumer well-being.The findings show that ecological concern, religiosity, mortality salience, and perceived behavioral control influence anti-consumption attitudes and intention, whereas consumer well-being is the outcome variable of anti-consumption behavior. To investigate the possible reasons for the inconsistent findings, we performed a moderation analysis which suggests that country of study, product type, data collection period, research methods and sample type may cause inconsistencies in the findings. This meta-analytic study contributes to the anti-consumption literature. Practically, the findings provide guidelines to policymakers and societal organizations interested in promoting anticonsumption.

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“…Even though UTB has been a research topic for over a decade, no studies have quantitatively summarised the data through meta-analysis. Meta-analysis is a research method that quantifies the strength of a relationship between two variables, giving it an advantage over traditional literature reviews (Barari et al, 2020;Paul & Barari, 2022). Meta-analysis investigates relevant studies to establish meaningful trends (Borenstein et al, 2009;Rana & Paul, 2020;.…”

Section: Meta-analysismentioning

confidence: 99%

Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents

Paul

Kaur²,

Arora

et al. 2022

International Journal of Market Research

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This paper presents a meta-analytical evaluation of the literature on the Urge to Buy (UTB). It seeks to establish the common antecedents of UTB as a construct by a thorough examination of the prior literature. Accordingly, the most significant antecedents of UTB are perceived enjoyment, perceived usefulness, hedonic and utilitarian values, positive and negative affects, scarcity, and impulsive buying tendency. The location of the studies has a moderating influence on the antecedents of UTB. Almost all the factors were more decisive in Eastern countries than Western. The limitations of the current study and the future research agenda have also been mentioned. The study results have both theoretical and practical implications contributing to the marketing research field. The implications of all the studies in the past on the UTB construct have been discussed, and the effect of these studies has been summarized with the meta-analysis technique.

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Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?

Cited by 164 publications

References 80 publications

Toward advancing theory on creativity in marketing and artificial intelligence

Toward advancing theory on creativity in marketing and artificial intelligence

Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory

Deciphering ‘Urge to Buy’: A Meta-Analysis of Antecedents

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