Messaging matters: A systematic review of the conservation messaging literature

Kidd, Lisa; Garrard, Georgia E.; Bekessy, Sarah A.; Mills, Morena; Camilleri, Adrian R.; Fidler, Fiona; Fielding, Kelly S.; Gordon, Ascelin; Gregg, Emily A.; Kusmanoff, Alexander M.; Louis, Winnifred R.; Moon, Katie; Robinson, Jennifer A.; Selinske, Matthew J.; Shanahan, Danielle F.; Adams, Vanessa M.

doi:10.1016/j.biocon.2019.05.020

Cited by 140 publications

(134 citation statements)

References 51 publications

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“…Although our data suggested that both conservation measures are effective in reducing peoples' negative attitudes towards bats ( Table 1 ), they differed in the effectiveness. Specifically, providing the scientific and ecological values of bats via a message alone only minimally (2%) increased participants' willingness to oppose the bat culling proposal, which agrees with earlier suggestions ( Kidd et al, 2019b ; Kingston, 2016 ). By contrast, the conservation lecture, which contained information on both the values of bats and the knowledge of the relationships between bats and diseases, had a stronger effect in increasing participants' willingness to oppose the bat culling proposals (4.8%).…”

Section: Discussionsupporting

confidence: 84%

Does public fear that bats spread COVID-19 jeopardize bat conservation?

Wang

et al. 2021

Biological Conservation

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Section: Discussionsupporting

confidence: 84%

Does public fear that bats spread COVID-19 jeopardize bat conservation?

Wang

et al. 2021

Biological Conservation

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“…The current environmental crisis results from maladaptive human behaviors (Maloney & Ward, 1973) and requires widespread behavioral changes (IPBES, 2019;Mascia et al, 2003). However, the role of conservation messaging and information transfer in eliciting behavioral changes is still poorly understood (de Lange, Milner-Gulland, & Keane, 2019;Kidd et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Natural history films raise species awareness—A big data approach

Fernández‐Bellon

Kane

2019

CONSERVATION LETTERS

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In urbanized societies that are increasingly disconnected from nature, communicating ecological and species awareness is crucial to revert the global environmental crisis. However, our understanding of the effectiveness of this process is limited. We present a framework for describing how such awareness may be transferred and test it on the popular BBC show Planet Earth 2 by analyzing Twitter and Wikipedia big data activity. Despite lacking explicit conservation themes, this show generated species awareness, stimulating audience engagement for information at magnitudes comparable to those achieved by other conservation‐focused campaigns. Results suggest that natural history films can provide vicarious connections to nature and can generate durable shifts in audience awareness beyond the broadcast of the show—key factors for changing environmental attitudes. More broadly, this study underscores how open‐source big data analysis can inform effective dissemination of ecological awareness and provides a framework for future research for investigating behavioral change.

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“…What can be done in the biophysical realm is constrained by social, economic and political processes. Methods are needed to analyse complex multi-sectoral situations, drawing from empirical knowledge and from diverse disciplines to explore pathways for change (Kidd et al 2019). Most importantly, these methods should embrace complexity and support the co-generation of knowledge by practicing science within landscapes, working with people, not on or for them (Boedhihartono et al 2018).…”

Section: Discussionmentioning

confidence: 99%

Transdisciplinary science for improved conservation outcomes

et al. 2020

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Summary Major advances in biology and ecology have sharpened our understanding of what the goals of biodiversity conservation might be, but less progress has been made on how to achieve conservation in the complex, multi-sectoral world of human affairs. The failure to deliver conservation outcomes is especially severe in the rapidly changing landscapes of tropical low-income countries. We describe five techniques we have used to complement and strengthen long-term attempts to achieve conservation outcomes in the landscapes and seascapes of such regions; these are complex social-ecological systems shaped by interactions between biological, ecological and physical features mediated by the actions of people. Conservation outcomes occur as a result of human decisions and the governance arrangements that guide change. However, much conservation science in these countries is not rooted in a deep understanding of how these social-ecological systems work and what really determines the behaviour of the people whose decisions shape the future of landscapes. We describe five scientific practices that we have found to be effective in building relationships with actors in landscapes and influencing their behaviour in ways that reconcile conservation and development. We have used open-ended inductive enquiry, theories of change, simulation models, network analysis and multi-criteria analysis. These techniques are all widely known and well tested, but seldom figure in externally funded conservation projects. We have used these techniques to complement and strengthen existing interventions of international conservation agencies. These five techniques have proven effective in achieving deeper understanding of context, engagement with all stakeholders, negotiation of shared goals and continuous learning and adaptation.

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Messaging matters: A systematic review of the conservation messaging literature

Cited by 140 publications

References 51 publications

Does public fear that bats spread COVID-19 jeopardize bat conservation?

Does public fear that bats spread COVID-19 jeopardize bat conservation?

Natural history films raise species awareness—A big data approach

Transdisciplinary science for improved conservation outcomes

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