“…However, framing theory is a potent paradigm that transcends top-down mass communication. Frames, for instance, are frequently used in salary negotiations, romantic exchanges, commercial deals, and financial transactions (Huang et al, 2021;Majer et al, 2020;McGraw & Tetlock, 2005). Furthermore, framing becomes particularly important when individuals attempt to communicate embarrassing, risky, or ethically questionable messages (Chen & Zhang, 2016;McLaren, 2015;Pinker, 2008).…”