Message analyses about vaccines in the print press, television and radio: characteristics and gaps in previous research

Negativity in online news coverage of vaccination rates in Serbia: a content analysis

“…Negativity has always been a part of news reports, including those about vaccination. A review of content analyses of traditional media found that, of the 13 studies coming from a variety of countries, 62% identified more negative than positive messages about vaccination (Catalan-Matamoros et al, 2019). The negative news messages often framed vaccination around the issues of efficacy, side-effects, and tragic personal stories (Catalan-Matamoros et al, 2019).…”

Negativity in online news coverage of vaccination rates in Serbia: A content analysis

“…Negativity has always been a part of news reports, including those about vaccination. A review of content analyses of messages in traditional media found that, of the 13 studies coming from a variety of countries, 62% (n = 8) identified more negative than positive messages about vaccination (Catalan-Matamoros et al, 2019). The negative (anti-vaccine) news messages often framed vaccination around the issues of efficacy, side-effects, and tragic personal stories (Catalan-Matamoros et al, 2019).…”

“…A review of content analyses of messages in traditional media found that, of the 13 studies coming from a variety of countries, 62% (n = 8) identified more negative than positive messages about vaccination (Catalan-Matamoros et al, 2019). The negative (anti-vaccine) news messages often framed vaccination around the issues of efficacy, side-effects, and tragic personal stories (Catalan-Matamoros et al, 2019). When judging the overall tone of the news story, previous studies almost always relied on the identification of issue-specific topics, such as vaccination risk and barriers or the focus on opposing or discouraging vaccination (see studies included in Catalan-Matamoros et al, 2019).…”

“…The negative (anti-vaccine) news messages often framed vaccination around the issues of efficacy, side-effects, and tragic personal stories (Catalan-Matamoros et al, 2019). When judging the overall tone of the news story, previous studies almost always relied on the identification of issue-specific topics, such as vaccination risk and barriers or the focus on opposing or discouraging vaccination (see studies included in Catalan-Matamoros et al, 2019).…”

“…Online sources were chosen over traditional media because of their rising importance in health and vaccine information seeking behavior (e.g., UNICEF Serbia, 2018). Countries other than the United States are usually underrepresented in health communication research (Catalan-Matamoros et al, 2019;Kim et al, 2010). This study, thus, contributes to the field by focusing on a country (Serbia) that is neither an English-speaking country nor a high-income economy.…”