Merging the Social Influence Theory and the Goal-Framing Theory to Understand Consumers’ Green Purchasing Behavior: Does the Level of Sensitivity to Climate Change Really Matter?

Yang, Xianchuan; Tseng, Yau‐Lin; Lee, Bey-Fen

doi:10.3389/fpsyg.2021.766754

Cited by 20 publications

(32 citation statements)

References 63 publications

(198 reference statements)

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“…Other widely used theories include goal-framing theory [ 45 ], self-determination theory [ 46 ], protective motivation theory [ 47 ], stimulus-organism-response paradigm [ 48 ], and so on. These theories explain the influence of internal and external factors on individual pro-environmental behavior and provide ideas for understanding the antecedents of this behavior.…”

Section: Theoretical Progress Of Pro-environmental Behaviormentioning

confidence: 99%

Pro-Environmental Behavior Research: Theoretical Progress and Future Directions

Tian

Liu

2022

IJERPH

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Realistic environmental problems drive the growth of pro-environment behavior research, among which the most important progress is about the theoretical innovation and development of pro-environmental behavior. Thus, the main purpose of this paper was to review the literature and help researchers to understand the theoretical progress of pro-environmental behavior. This study systematically analyzed 1806 papers published in SCI-EXPANDED and SSCI databases. It presented the research overview of pro-environmental behavior in terms of status of literature publication, research hotspots and topics. On this basis, this paper further focused on key theoretical papers and summarized three paths of theoretical progress for pro-environmental behavior: theoretical development, theoretical exploration and theoretical integration. Along the theoretical development path, studies mainly apply theories of psychology, sociology and economics to analyze and explain the formation and consequences of pro-environmental behavior. In terms of theoretical exploration, existing studies propose and develop value-belief-norm theory, behavioral theories related to contexts and pro-environmental behavior decision models. Theoretical integration is the direction of future research, such as the combination of rationality and sensibility, and the combination of external and internal causes. Therefore, this paper summarized the theoretical progress of pro-environmental behavior and proposed future research directions, which contribute to its theoretical development.

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Section: Theoretical Progress Of Pro-environmental Behaviormentioning

confidence: 99%

Pro-Environmental Behavior Research: Theoretical Progress and Future Directions

Tian

Liu

2022

IJERPH

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“…The S–R theory posits that human behavior is a response to an external stimulus and has been used to explain human behavior. Here, complex human behavior is decomposed into two parts: stimulus and response (Yang et al, 2021 ). Expanding on the S–R theory, the S–O–R model proposed by Mehrabian and Russell ( 1974 ) added the “organism” (O) as a mediation variable to include the psychological state of a stimulated person.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

“…For example, Mostafa ( 2007 ) describes GPB as an eco‐friendly purchasing style and argues that the green products that consumers buy should be sensitive, recyclable, and beneficial to the environment. Yang et al ( 2021 ) define GPB as purchasing environmentally friendly products to satisfy consumer needs with minimal harm to the environment.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

“…The Goal‐Framing Theory argues that an individual's environmental behaviors are driven by multiple motives composed of gain goal frames, hedonic goal frames, and normative goal frames (Lindenberg & Steg, 2007 ). Gain goals and hedonic goals reflect the individual's egoistic appeals (Yang et al, 2021 ), while normative goals embody the individual's altruistic appeals. Divorcing dual appeals may easily lead to a motivation–behavior gap (Shaw et al, 2016 ; Yang et al, 2020 ).…”

Section: Introductionmentioning

confidence: 99%

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Achieving sustainability: Determinants of conscious green purchasing behavior during the COVID‐19 pandemic

2022

Self Cite

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The COVID‐19 pandemic has spread worldwide, resulting in crises in public health and sustainable development. Aimed at understanding the determinants of conscious green purchasing behavior (GPB), this paper developed a comprehensive framework linking the moderating effect of negative environmental affective reactions (NEAR) to COVID‐19 based on the S–O–R paradigm. Using randomly selected urban residents from China's Yangtze River Delta and Bohai Rim regions, the empirical study was conducted using 559 valid responses. The results show that media and peers are the major social forces activating altruistic and egoistic motivations, while family influence was not significant. Dual motivations significantly mediated the relationships of unconditional and conditional GPB with media exposure and peer influence. Contrary to expectations, NEAR negatively moderated the formation process of conscious GPB. The findings indicate that the influence of peers on conscious GPB through dual motivations is stronger compared to media. Negative affective reactions to COVID‐19 were also found to inhibit the impact of peer influence on altruistic and egoistic motivations, as well as the path of altruistic motivation on unconditional GPB. The results of this study have important theoretical and practical implications for enterprise marketing and environmental campaigns, and narrowing the green attitude‐behavior gap.

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“…In line with Johansson et al (2021) , this would provide an opportunity of holistic evaluation capturing the effects of social processes on the individual actors and the goal frames guiding their choices. There are different forms of social processes that could influence how the individual actors look at situations and evaluate goals ( Gifford and Nilsson, 2014 ; Yang et al, 2021 ). In further research, it would be beneficial to integrate other psychological factors and possible drivers of sustainable choices to the goal-framing theory.…”

Section: General Conclusionmentioning

confidence: 99%

A goal-framing perspective on the important aspects of energy-efficient multifamily buildings

Mattsson

Johansson²

2022

Front. Psychol.

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The growth of Sweden’s urban population necessitates new approaches for increasing the sustainability and energy efficiency of multifamily buildings. The development of such approaches will require a holistic and integrated understanding of the factors driving the decision making of both professionals who design buildings and end-users who live in them. This paper, therefore, uses the goal framing theory to determine which aspects of multifamily buildings are considered important by these two groups of actors. An empirical study based on semi-structured interviews with professionals involved in building design and development (project developers, housing company representatives, architects, and engineers; N = 15) was conducted to identify goals affecting the choices made during building design and development. In parallel, a questionnaire survey of building end-users (N = 61) was conducted to determine which factors guided their choice of dwelling. It was found that professionals’ design choices were primarily governed by normative goals relating to environmental benefits but were also influenced by the other goals. These included gain goals relating to budgetary constraints and keeping the building’s operational and maintenance costs low. Hedonic goals were also important; some design choices were made with the aim of providing pleasant, comfortable, and convenient living environments, or of giving the buildings a distinct aesthetic or some other special features. By comparing the professionals’ responses to the end-user surveys, it was found that the two groups had similar views concerning gain goals; both considered it important for apartments to be affordable and easy to maintain. However, their views on hedonic and normative goals differed markedly. The professionals sought to strike an optimal balance between different related aspects, whereas end-users placed greater importance on aspects relating to hedonic and gain goals when choosing dwellings. The findings provide a basis for constructive discussions on building design and development, and the scope for creating buildings that encourage end-users to adopt sustainable living practices while also satisfying their needs and preferences.

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Merging the Social Influence Theory and the Goal-Framing Theory to Understand Consumers’ Green Purchasing Behavior: Does the Level of Sensitivity to Climate Change Really Matter?

Cited by 20 publications

References 63 publications

Pro-Environmental Behavior Research: Theoretical Progress and Future Directions

Pro-Environmental Behavior Research: Theoretical Progress and Future Directions

Achieving sustainability: Determinants of conscious green purchasing behavior during the COVID‐19 pandemic

A goal-framing perspective on the important aspects of energy-efficient multifamily buildings

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