Mentality Shifts in Business English Communication

Abstract

The paper investigates the mentality shifts generated by the wide use of English communication in the modern global world. It is an emerging multidisciplinary topic researching the applied use of international idiom patterns in business engineering nowadays. Accelerated technological developments in society trigger inter-disciplinary interactions of separate knowledge fields thus stimulating new perspectives and cross-border disciplines. Hence we discuss about media-linguistics, legal linguistics, ethno-linguistics, and even environment linguistics, which discretely reflect regional cultural features and concerns. Meanwhile, business, an important sphere of human activity, with its sublanguages and communication strategies, will display specific properties that require close examination. Such texts, distinct as compared to others like scientific, publicist, or fictional, reflect the mentality they stem from. The business discourse reveals its own communicative, pragmatic, lexical, syntactic, textual, composite, visual-graphic, normative, genre-stylistic and cultural features, which will be out-lined and delineated in this review.