The specificity of the modern stage of information society development and its translation into the works of scientists is analyzed. The distinctive aspects of the information society are being studied that impact the development of the personality and have become the object of research activities for modern thinkers. The N. Postman philosophical conception of the information society is considered as having as its subject the ontological and epistemological aspects of information as a social phenomenon. It is noted that modern techniques and methods of information transfer change not only the social reality, but also the inner world of a personality, and first of all, such an aspect as personal value system, that determines the close interdependence between media ecology and personal ecology; in this connection, threats for the formation of personality's and individuality's being in modern society are analyzed. The N. Postman point of view is studied, which implies the need to humanize the modern information society through the purposive formation of media consciousness as the ability to critically comprehend, process and control information. The conclusion is made about the importance of the ecology of communication and the mass media as a necessary condition for the preservation of the deep foundations of personality's being.