“…Likewise, Zola [1973] found that the perceived interference with work or physical activity (i.e., costs) is one of the five important non-physical triggers for seeking medical aid. Second, similar to other studies, we found that emotions, such as fear, stress, and angriness, motivate information seeking [Stoeckle et al, 1963;Borgers et al, 1993;Zartaloudi and Madianos, 2010]. Third, comparable to the Attitude, Social Influence and (self) Efficacy (ASE) Model [de Vries et al, 2006] ''social influence,'' or in our study ''encouragement by the social environment to solve the question,'' can motivate information seeking.…”