Mental Construal and the Emergence of Assimilation and Contrast Effects

Bless, Herbert; Schwarz, Robert

doi:10.1016/s0065-2601(10)42006-7

Cited by 220 publications

(335 citation statements)

References 120 publications

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“…The intimate nature of the process connecting self-evaluation and the attributes of social comparison groups have been outlined in the Inclusion/Exclusion Model (IEM; Bless & Schwarz, 2010;Schwarz & Bless, 1992). According to the IEM, evaluation of a particular stimulus is based on the stimulus itself and a standard of comparison.…”

Section: Theorymentioning

confidence: 99%

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Contrast and Assimilation Effects on Task Interest in an Academic Learning Task

Bosch¹,

Wilbert²

2017

FLR

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Section: Theorymentioning

confidence: 99%

“…the usage of one's class (or school) as a reference against which to judge any of one's own characteristics, or assimilation effects, i.e. the transfer of characteristics of the students of one's class (or school) to oneself, can occur (see Bless & Schwarz, 2010 for a detailed discussion of influencing factors).…”

Section: Theorymentioning

confidence: 99%

Contrast and Assimilation Effects on Task Interest in an Academic Learning Task

Bosch¹,

Wilbert²

2017

FLR

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“…Research in cognitive psychology has successfully demonstrated that the context affects consumers' perceptions of target stimuli (Bless and Schwarz 2010;Lee and Suk 2010). Context effects describe processes of consumers' stimulus perceptions that are affected by the environment in which the stimulus is perceived.…”

Section: Conceptual Background 21 Context Effects and Product Attracmentioning

confidence: 99%

The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

2016

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Prior research has investigated a number of drivers of consumers' perceived product attractiveness, such as a product's shape and color. The context, in which a product is presented, has so far been largely neglected in examining consumers' aesthetic appraisal of products. Drawing on social cognition theory, this research investigates how the attractiveness of the visual context (e.g., websites, advertisements) influences consumers' perceptions of product attractiveness and product quality for familiar versus unfamiliar products. Results of two experimental studies show that consumers perceive unfamiliar products as more attractive and, consequently, of higher quality when products are placed in an attractive context than when they are placed in an unattractive context. No differences in consumers' perceived product attractiveness and perceived product quality exist for familiar products. The findings extend our theoretical knowledge of product aesthetics and provide managers with insights into the effective communication of their offerings' attractiveness.

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“…For example, if actively evaluating a prime saturates the valence activation process (Zou, Morris, & Benet-Martínez 2008), it is hard to see why gender classification should have the same effect and why primed valence can still be used for contingency-based strategies. Likewise, if responding to primes means that prime valence is deliberately corrected for (Wegener, Petty, & Dunn 1998), discounted (Huber et al, 2001), excluded from the target (Bless & Schwarz, 2010), or not misattributed to the target (Jacoby & Whitehouse, 1989), one would have to introduce ad hoc assumptions to explain why a distracting grammaticalgender task causes correction, discounting, exclusion, and veridical attribution. Moreover, one would have to explain why prime valence continues to be utilized for contingencybased strategies.…”

Section: Theoretical Implications Of the Predicted Strategic Ep Effectsmentioning

confidence: 99%

On the adaptive flexibility of evaluative priming

2010

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If priming effects serve an adaptive function, they have to be both robust and flexible. In four experiments, we demonstrated regular evaluative-priming effects for relatively long stimulus-onset asynchronies, which can, however, be eliminated or reversed strategically. When participants responded to both primes and targets, rather than only to targets, the standard congruity effect disappeared. In Experiments 1a-1c, this result was regularly obtained, independently of the prime response (valence or gender classification) and the response mode (pronunciation or keystroke). In Experiment 2, we showed that once the default congruity effect was eliminated, strategicpriming effects reflected the statistical contingency between prime valence and target valence. Positive contingencies produced congruity, whereas negative contingencies produced equally strong incongruity effects. Altogether, these findings are consistent with an adaptive-cognitive perspective, which highlights the role of flexible strategic processes in working memory as opposed to fixed structures in semantic long-term memory or in the sensorimotor system.

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Mental Construal and the Emergence of Assimilation and Contrast Effects

Cited by 220 publications

References 120 publications

Contrast and Assimilation Effects on Task Interest in an Academic Learning Task

Contrast and Assimilation Effects on Task Interest in an Academic Learning Task

The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

On the adaptive flexibility of evaluative priming

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