The menstrual cycle is an observable indicator of female reproductive function. Menstrual cycle length and menstrual bleeding can be symptoms of underlying pathology. Despite the utility of menstrual cycle information for guiding clinical practice, there are surprisingly little data on menstrual cycles from large population-based studies. The landmark study by Treloar 1 of 2700 women and approximately 250 000 menstrual cycles gathered over a maximum of 30 years has never been replicated and still provides useful estimates of menstrual cycle length and variability over time. The article by Najmabadi and colleagues in this month's Paediatric and Perinatal Epidemiology 2 adds to this literature by combining data from several cohort studies to examine patterns in menstrual cyclicity and menstrual bleeding, and most importantly, follicular and luteal phaselength. An important contribution of Najmabadi's study, which the Treloar study could not address, is the description of phase lengths and variability in over 500 women. It is interesting to note that prolonged follicular phases were more frequent in this study than prolonged menstrual cycles, indicating that prolonged cycles are not a perfect reflection of changes in ovulation. The variability in follicular and luteal phase length was substantial: within-woman follicular phase length variability was greater than 7 days in 42% of women, and within-woman luteal phase length variability was more than 3 days in 59% of women.This study is part of an expanding literature. Technological advancements and user adoption of cell phone applications (apps) for tracking menstrual cycles have created a potentially rich data source for menstrual cycle research. This technology may provide the breakthrough that has been sorely needed in this research field.Other recent studies have capitalised on app data to examine menstrual cycle characteristics. And while the size of these data sets is astounding, some including hundreds of thousands of women, some of the same issues exist in those studies, as with traditional epidemiologic studies, for example selection bias or challenges for generalisability. The objective of this commentary is to describe methodological challenges for menstrual cycle research, whether those challenges differ for traditional epidemiologic research versus menstrual cycle app studies, and goals for future research through either study design.