Meningkatkan Young Enterprenership Dan Creative Enterprenership Di SMKN 2 Sumbawa Besar

Abstract

Generation Z has a high interest in owning their own business (entrepreneurship). However, in many conditions, Generation Z lacks experience and knowledge of the concept of entrepreneurship. In providing solutions to these problems, community service activities are held for students who are still in school, especially for Vocational High School (SMK) students who will later become young entrepreneurs. In this service, students are given material on financial management, human resource management and also business strategy management. Using a workshop method filled by the Management Study Program service team, students are introduced to several important concepts in entrepreneurship, namely the role of human resource management, entrepreneurship strategies and the concept of financial planning. As a result of this workshop, students become more aware of and have an interest in entrepreneurship after graduating from secondary education.

Implementation of the Entrepreneurship Program in Preparing Students Become Entrepreneurs

“…The main reason for implementing the entrepreneurship program in high schools is the high unemployment rate for high school graduates because most graduates do not continue their education to tertiary institutions. More than 50% of the journal articles analyzed stated that entrepreneurship is one of the solutions in reducing unemployment because competition in the business world is getting higher, causing the opportunity to find work in both private companies, state-owned enterprises and the government to be quite difficult (Oktapiani et al, 2022;Royami et al, 2022;Royami et al al., 2022;Paus et al, 2022.;Asrori et al, 2022;Kusumandari & Arifiana, 2022;Sudyantara et al, 2022;Dwijayanti et al, 2022;Kumala et al, 2022); Zulfikar & Mayvita, 2022;Setiawan et al, 2022;Host et al, 2022;Khomsun, 2022;Nisa et al, 2022;Mahfuda, 2022;Ahmad, 2022). Therefore, the entrepreneurial mentality needs to be developed as early as possible to form the independent character of students (Rusmansyah, 2022) and also foster a sense of friendship in working together (Pauziah, 2022).…”

“…Volume 4 ( 1 ) 2023, 27-43 E-ISSN 2723-6919, P-ISSN 2746 Various forms of life skills training such as: creative entrepreneurship training with an introduction to business strategy and financial management and Human Resources (HR) (Oktapiani et al, 2022); training on using digital marketing as a business opportunity (Apriyani et al, 2022;Kumala et al, 2022); online store creation training (Mardiyanti & Mantra, 2022); business website ; training through a double track program (Asrori et al, 2022); training on making business concepts and business model canvases (Kusumandari & Arifiana, 2022); training in preparing business plans, personal branding, communication skills, online business development (Sudyantara et al, 2022); photoshop and graphic design training (Dewi et al, 2021); e-marketplace creation training (Dwijayanti et al, 2022); instant yogurt making training (Rusmansyah, 2022); training on making edible water bottles as environmentally friendly products and alternative products to replace plastic cups (Zulfikar & Mayvita, 2022); motivational training for building small businesses (Ambarita et al, 2022;Setiawan et al, 2022).…”

“…Constraints in the training program, namely activities that produce less than optimal results because the implementation time is relatively short and there is too much material at the same time (Oktapiani et al, 2022), activities are only limited to students being able to make a shop, not reaching the store performance evaluation stage due to limitations time (Mardiyanti & Mantra, 2022), limited time and limited computer equipment owned by students to repeat exercises at home (Dewi et al, 2021;Rusmansyah, 2022), the limited number of participants in the implementation of activities (Zulfikar & Mayvita, 2022).…”

“…In addition, various forms of life skills training are also held, such as: introduction to business strategy and financial management, utilizing digital marketing as a business opportunity, creating online stores, business websites, creating business concepts, personal branding, communication skills, online business development, preparation of business plans, photoshop and graphic design (Oktapiani et al, 2022;Apriyani et al, 2022;Kumala et al, 2022;Mardiyanti & Mantra, 2022;Asrori et al, 2022;Kusumandari & Arifiana, 2022;Sudyantara et al, 2022;Dwijayanti et al, 2022).…”

Penguatan Entrepreneurship Siswa Siswi SMKN 6 Sukoharjo Sebagai Calon Entrepreneur Muda

“…Komposisi jumlah penduduk yang didominasi generasi Z memungkinkan Indonesia berpotensi besar dalam tumbuhnya kewirausahaan. Konsep kewirausahaan, dipandang sebagai fenomena tingkat perusahaan, mengarah pada perilaku bisnis, pengambilan risiko, inovasi, dan pembuatan strategi proaktif [8]. Pemberian pendidikan kewirausahaan yang efektif diharapkan dapat meningkatkan kecakapan berusaha, seperti mampu mengambil inisiatif, memiliki intuisi dalam memecahkan masalah, membangun jejaring, meraih peluang dan mampu berpikir strategis.…”