Meningkatkan Kepuasan Konsumen melalui Consumer Taste Perception terhadap Keputusan Pembelian Ulang pada UMKM Kuliner di Kota Bandung
Ratih Hadiantini,
Aggi Panigoro Sarifiyono,
Hani Maharani
Abstract:<em>The recovery of culinary MSMEs (Micro, Small, and Medium Enterprises) due to the pandemic is still in the process of moving towards stability. Many MSMEs in Bandung, especially in the culinary sector, have experienced a decline in their business turnover. This research aims to analyze efforts to increase purchase satisfaction in the culinary sector in the city of Bandung based on consumer taste perceptions of purchase satisfaction which have an impact on repeat purchase decisions. The results of this… Show more
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