Abstract:The customer is one thing that is very important and must be considered by all companies, including companies engaged in retail. Not a few retail companies close their outlets because customers feel dissatisfied so choose their competitors. Therefore, there is a need for research on the factors that determine customer satisfaction in retail companies. This research will use the Smart-PLS 03 software to determine the factors that affect the service environment, customer satisfaction, and how the relationship be… Show more
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