Menciptakan Strategi Bersaing Dengan Inovasi Produk Dan Pemanfaatan Digital Marketing Di Era Modernisasi (Studi Pada Umkm Bungkus Ind)
Havisfal Alviansyah Alvian,
Muhammad Fawaidul Muharrom,
Agung Winarno
et al.
Abstract:In the era of modernization, everyone is required to maximize the role of technology, until now the impact of this role has penetrated into digital marketing so that whatever consumers desire, the process of buying a product will be easier. So far the marketing carried out by Bungkus Ind products has not touched digital marketing at all so that access from consumers is also still not wide enough because the marketing process is not extensive only through grocery stores. This finally becomes a special concern w… Show more
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