“…If this is the case, strategies to increase awareness and improve health seeking behaviour in men may lead to more timely recognition and treatment of infection, thus reducing the risk of onset of organ failure, and therefore sepsis. A recent observational study of health promotional material in facility waiting rooms in NSW indicated only 3.1% of health promotional materials were male specific, compared to 15.3% female specific health promotion materials, 25 presenting one potential strategy for targeted health promotion of sepsis.…”