Men’s conspicuous consumption is associated with reproductive strategies but not physiological characteristics.
Daniel J. Kruger
Abstract:Evolutionary psychologists have proposed that men's wealth displays are analogous in function to the costly signaling of a peacock's tail, the classic example of a male secondary sex characteristic. Various mechanisms have been proposed to underlie the relationship between men's resource displays and their reproductive behaviors. Two studies investigate the hypothesis that people will attribute life history patterns to male owners of luxury consumer products in parallel with the behavioral patterns associated … Show more
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