“…The personality traits, spheres of interest, and activities constituting the traditional Images or stereotypes of men and women in American society have been widely documented (Balswlck & Peek, 1971;Brovennan, Broverman, Clarksun, Rosenkrantz, & Vogel, 1970;Broverman, Vogel, Broverman, Clarkson, & Rosenkrantz, 1972;Femberger, 1948;Goldberg, H., 1973;Jacklln & Mlschel, 1973;Komarovsky, 1946Komarovsky, , 1950Komarovsky, , 1953Komarovsky, , 1973Lorlng & Wells, 1972;Lunnenborg, 1970;McKee & Sherriffs, 1959;Fodell, 1966;Prather, 1971;Roberts & Roberts, 1973;Rosenkrantz, Vogel, Bee, Broverman, & Broverman, 1968;Rueger, 1973;Seward, 1946;Sherriffs & Jarrett, 1953;Sherriffs & McKee, 1957;Stelnmann & Fox, 1966;Yachnes, Gershman, & Miller, 1973;Yorburg, 1974). Confirming the results of earlier studies (Femberger, 1948;Komarovsky, 1946Komarovsky, , 1950Lunnenborg, 1970;McKee & Sherriffs, 1959;Seward, 1946;Sherriffs & Jarrett, 1953;Sherriffs & McKee, 1957;Stelnmann & Fox, 1966), the research conducted by Broverman and her colleagues (Broverman et al, 1970;Broverman et al, 1972;Rosenkrantz et al, 1968) indicated that these stereotypes are stable over time, widely held among both men and women, and characterized by many positively valued, but different, attributes.…”