“…Studies have highlighted this very scope of positive deviance as an approach to discovering solutions to avert existing health-related adversities in the community (Bradley et al, 2009;Marsh et al, 2004). To date, positive deviance has proven as an effective approach to tackling some of society's complex health-related problems from child malnutrition (Marsh et al, 2004), smoking cessation (Awofeso et al, 2008), weight loss/control (Stuckey et al, 2011), retention in medical treatment (Assefa et al, 2014), to posttraumatic stress disorder from sexual abuse (Herlof Andersen, 2008).…”