“…Finally, we explored (c) whether pro-social motivation leads socially interacting participants to adopt attention-based strategies to be more effective in the execution of an event based PM task. In fact, some researchers reported that task importance improves the likelihood to remember to do something in the future (Andrzejewski, Moore, Corvette, & Hereman, 1991;Brandimonte et al, 2010;Cicogna & Nigro, 1998;Kliegel, Martin, McDaniel, & Einstein, 2004;Meacham & Singer, 1977). According to the Multi-process theory (Einstein, McDaniel, Thomas, Mayfield, Shank, Morrisette et al, 2005;McDaniel & Einstein, 2000), people can rely on a relatively automatic and associative process to carry out an intention.…”