Abstract:This in-depth study explores the complex field of managing luxury brands, focusing on the legendary Balenciaga. Balenciaga’s groundbreaking departure from traditional fashion shapes is studied, highlighting its liberation-focused design philosophy, and its 1919 roots are traced. The incorporation of streetwear components into high fashion is investigated, demonstrating the brand’s capacity to respond to swift societal changes. The creations of Balenciaga are more than just clothes; they are powerful manifestat… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.