2024
DOI: 10.61173/dwj1k016
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Memorable Logo Design of Luxury Brand-Balenciaga

Siru Wang

Abstract: This in-depth study explores the complex field of managing luxury brands, focusing on the legendary Balenciaga. Balenciaga’s groundbreaking departure from traditional fashion shapes is studied, highlighting its liberation-focused design philosophy, and its 1919 roots are traced. The incorporation of streetwear components into high fashion is investigated, demonstrating the brand’s capacity to respond to swift societal changes. The creations of Balenciaga are more than just clothes; they are powerful manifestat… Show more

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