“…The concept was further explored by Knetsch and Sinden (1984), who defined it as a state in which the willingness to accept significantly exceeds the willingness to pay for an identical commodity. As of then, the existence of the WTA and WTP gap has sparked a lot of debate in different fields of study, such as the retail sector (Wang, 2009), business investment decisions (Peñón & Ortega, 2018), politics (Alesina et al, 2015), management (Harcourt et al, 2020;Ştir & Zaiţ, 2022), social psychology (Chu & Shu, 2023;Smitizsky et al, 2021;Yamamoto & Navarro-Martinez, 2022), environment (Dietz & Venmans, 2019;Villanueva & Gómez-Limón, 2023) and the real estate sector (Gong et al, 2019;He & Asami, 2014;Paraschiv & Chenavaz, 2011;Yan et al, 2021). The application of the endowment effect to the real estate sector got the attention of scholars due to valuation inconsistencies, where buyers and sellers do not value properties to the same market price (Gong et al, 2019;Paraschiv & Chenavaz, 2011).…”