Memeing Politics: Understanding Political Meme Creators, Audiences, and Consequences on Social Media
Audrey Halversen,
Brian E. Weeks
Abstract:Political memes have become a common way for people to be exposed to political content and express their political views online. However, little is known about who shares political memes online or whether exposure to memes is associated with key attitudinal, emotional, and behavioral political outcomes. To address these gaps, this study uses data from a two-wave survey (YouGov) of American adults fielded during the 2020 U.S. presidential election ( N = 1800) to investigate (a) predictors of creating and sharin… Show more
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