“…However, due to the complex nature of their wastewaters attributed to the presence of suspended solids and macromolecules, dissolved salts or ions, and other colloidal particles, a major drawback in this technology is fouling, that is, a phenomenon whereby matter deposits onto or within the membrane surface causing permeate flux degradation. In principle, generating high local shear zones by increasing liquid velocities may reduce fouling, but only to a limited extent 23 . Even at high cross‐flow feed velocities, flux decline was seen to be prominent in several studies for industrial food and beverage wastewaters, including that from the soluble coffee process, where reduction to about a third of the initial value was reported in a short period of time 24,25 .…”