The bacterial cell envelope is a complex and resource-intensive biochemical structure that must expand in concert with biomass growth to prevent lysis or molecular crowding. Elegant experiments have shown that cell wall expansion continues in the face of osmotic shock, raising the question how the pace of cell wall expansion is regulated in E. coli. Revisiting the role of turgor pressure in E. coli, we discovered a striking proportional relationship between turgor pressure and growth rate. Remarkably, we found that despite this increase in turgor pressure, cellular biomass density was constant across a wide range of growth rates. Conversely, perturbations of turgor pressure directly altered biomass density. To understand these enigmatic observations, we formulated a mathematical model, in which endopeptidase-mediated cell wall fluidization enables turgor pressure to set the pace of cellular volume expansion. This model not only explains our observations but makes a set of non-trivial predictions that we tested experimentally. Precisely as predicted, we found that modulating the effective viscosity of the cell wall, either via genetic titration of endopeptidase expression or by applying sublethal doses of beta-lactam antibiotics, was sufficient to control cellular biomass density. Moreover, we validated a surprising inverse relationship between cell width and biomass density, predicted by the model. A remaining puzzle was what mediates the increase in turgor pressure with growth rate. We show that counterions, balancing the net charge concentration of rRNA, can account for the observed changes in turgor. Indeed, we found a close correlation between the concentration of the major cellular counterion potassium and turgor pressure. Moreover, we validated the central role of counterions and charge balance by overexpressing supercharged proteins. The picture that emerges is that changes of turgor across growth rates are mediated by changes in the concentration of rRNA, dictated by bacterial growth laws. Elegantly, the coupling between rRNA and turgor simultaneously coordinates cell volume expansion across growth rates and exerts homeostatic feedback control on cytoplasmic density.