2018
DOI: 10.14707/ajbr.180047
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Members’ Participation in Service Co-Creation: The Mediating Effect of Satisfaction towards Loyalty

Abstract: Although there are a number of studies related to value co-creation behaviour in service marketing literatures, there are still gaps to support the relational aspects of co-creation in marketing concepts. Thus, a mediational model that links members" participation to service loyalty via member satisfaction is proposed. The present study adopted Service Dominant (S-D) Logic and Social Exchange Theory as an underpinning basis to develop the research framework of this study. A total of 395 questionnaires were col… Show more

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Cited by 2 publications
(1 citation statement)
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“…Cooperative-member relationship is highly substantial for cooperatives to pursue their activities successfully and effectively. In this respect, cooperative-member relations have been examined in terms of cooperative types in many regions in Turkey and the other countries in the literature for many years (Özdemir, 2005;Österberg and Nilsson, 2009;Barraud-Didier et al, 2012;Sahin et al, 2013;Cechin et al, 2013;Msimango and Oladele, 2013;Alçiçek, 2016;Yacob et al, 2018).…”
Section: Introductionmentioning
confidence: 99%
“…Cooperative-member relationship is highly substantial for cooperatives to pursue their activities successfully and effectively. In this respect, cooperative-member relations have been examined in terms of cooperative types in many regions in Turkey and the other countries in the literature for many years (Özdemir, 2005;Österberg and Nilsson, 2009;Barraud-Didier et al, 2012;Sahin et al, 2013;Cechin et al, 2013;Msimango and Oladele, 2013;Alçiçek, 2016;Yacob et al, 2018).…”
Section: Introductionmentioning
confidence: 99%