Member Acquisition and Retention in Associations

Hager, Mark A.; Ayensa, Emma Juaneda; Nogueira, Fernando A.; Pstross, Mikulas; Smith, David H.

doi:10.1007/978-1-137-26317-9_38

Cited by 2 publications

(3 citation statements)

References 49 publications

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“…Much like in other voluntary domains, there are increasing pressures facing contemporary membership associations who wrestle with the acquisition and retention of members (Hager et al, ). Community sport clubs, much like other membership associations, must navigate growing competition for members, scarce financial resources, increased reporting requirements for government grants, and trends toward privatization and professionalization (Nichols et al, ; Sotiriadou & Wicker, ).…”

Section: Discussionmentioning

confidence: 99%

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The influence of organizational social responsibility on involvement behavior in community sport membership associations

Misener

Morrison

Shier

et al. 2020

Nonprofit Mgmnt & Ldrshp

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Membership-based associations are critical to their local communities and the overall social impact of the nonprofit sector. This study examines how organizational social responsibility within nonprofit membership associations influences positive member involvement behaviors, including volunteering, speaking positively about the club, and member loyalty. Self-administered online questionnaires were completed by 735 members within seven grassroots membership associations in Ontario, Canada offering community-based sport programs.Results show that members are somewhat aware of and felt positively about their organization's socially responsible efforts. Awareness of these efforts had a positive direct effect on the involvement behaviors of members, including intention to stay involved with their club and speaking positively about their club to others (i.e., word of mouth). Members' level of social consciousness was found to have a positive direct effect on word of mouth.

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Section: Discussionmentioning

confidence: 99%

“…Membership‐based nonprofit associations play a central role in strengthening local communities (Doherty, Misener, & Cuskelly, ; Hager, Juaneda‐Ayensa, Nogueira, Pstross, & Smith, ; Tschirhart & Gazley, ). One form of membership association, which is prominent in communities around the world, is community sport organizations (CSOs).…”

Section: Introductionmentioning

confidence: 99%

The influence of organizational social responsibility on involvement behavior in community sport membership associations

Misener

Morrison

Shier

et al. 2020

Nonprofit Mgmnt & Ldrshp

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“…Relatedly, there is an opportunity to conduct research on how members have been using this data and co-design opportunities and whether, over the long term, it has affected their activities on the platform, their satisfaction in being a member, and their income generated through the platform cooperative (if applicable). This would contribute to the existing literature on understanding cooperative member satisfaction (e.g., Liebrand and Ling, 2014) and the factors behind cooperative member retention and loyalty (e.g., Hager et al, 2016).…”

Section: How Platform Cooperatives Contribute To Poverty Reductionmentioning

confidence: 92%

Platform Cooperatives and Poverty Eradication: Building on the Legacy of Johnston Birchall

Mannan,

Pek,

Scholz

2023

JEOD

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Birchall made tremendous contributions to research on cooperatives, including the contributions cooperatives can make to tackling poverty. His work on this subject was largely carried out at a time when the Millennium Development Goals were the touchstone for global efforts to address the needs of the world's poorest people. Since then, not only has the global economy been affected by digitalization, financial crises, climate change, and pandemics, the discourse on poverty has also changed due to the promulgation of the UN Sustainable Development Goals. An example of this is the connection between digital inequality and poverty. Our objective in this essay is to distill the key contributions of Birchall's work on cooperatives and poverty, position them within the evolving context of multi-dimensional global poverty and the platform economy, and chart a path forward for future research that can continue their development. We first identify Birchall's four key takeaways from his research on cooperatives and poverty reduction. We then introduce the distinguishing features of corporate platforms and summarise prior research on the link between the platform economy and poverty. We then turn to the core part of our essay, which focuses on tracing the rise of platform cooperatives and assessing whether the four takeaways fit cooperatives operating in the context of the platform economy. We identify points of convergence, and areas for further refinement and future research. We hope that this will encourage research on the potential contribution that platform cooperatives can have in addressing poverty and other societal challenges.

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Member Acquisition and Retention in Associations

Cited by 2 publications

References 49 publications

The influence of organizational social responsibility on involvement behavior in community sport membership associations

The influence of organizational social responsibility on involvement behavior in community sport membership associations

Platform Cooperatives and Poverty Eradication: Building on the Legacy of Johnston Birchall

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