“…Besides basic survival needs, the marginalised people can have other needs (Jagtap et al, 2015;D'Andrea et al, 2006;Subrahmanyan and Gomez-Arias, 2008;Chopra and Narayana, 2012;Viswanathan, 2010). A study in Bolivia found that marginalised individuals consumed status products before fulfilling their basic physiological needs (Van Kempen, 2009).…”