“…Significant part of literature reviewed suggests that there is direct responsibility of food and beverage industry regarding serious ethical transgressions in advertisement [35][36][37]40,45,47,50,54,57,58,61 , especially directed towards children 46,48,52,53,55,56,59,60 . Furthermore, results presented indicate high level of relapse in ethical transgressions of certain sectors of food and beverage industry referring to advertisement practices 37,42,[47][48][49][50]52,55,61 .…”