Mediatization: Understanding the Rise of Fashion Exhibitions

Torregrosa, Marta; Sánchez-Blanco, Cristina

doi:10.1007/978-3-030-81321-5_6

Fashion Communication 2021

DOI: 10.1007/978-3-030-81321-5_6

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Mediatization: Understanding the Rise of Fashion Exhibitions

Marta Torregrosa

Cristina Sánchez-Blanco

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2023

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Virgil Abolh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube

Luque-Zequeira,

Torregrosa

2023

Springer Proceedings in Business and Economics

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The mediatization of fashion explores the ways in which fashion practices (production, consumption, distribution and dissemination) are articulated and depend on the logic of digital media. The aim of this research is to show that in addition to the changes that the traditional fashion show has undergone due to the influence of mediatization, other effects are emerging, such as the appearance of autonomous audiovisual productions on YouTube, characterized by a narrative expansion of the curatorial purpose of the collection. The paper analyzes the case of Virgil Abloh’s film productions for the presentation of Louis Vuitton’s men’s collections.

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Virgil Abolh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube

Luque-Zequeira,

Torregrosa

2023

Springer Proceedings in Business and Economics

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Mediatization: Understanding the Rise of Fashion Exhibitions

Cited by 1 publication

References 26 publications

Virgil Abolh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube

Virgil Abolh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube

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