2018
DOI: 10.17645/mac.v6i2.1316
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Mediatization of Social Space and the Case of Uber Drivers

Abstract: Digital data have become a form of “objectivation”, which affect how we construct social knowledge and organize social space (Couldry & Hepp, 2017). The workplace is one sphere that is increasingly datafied. This study explores how Uber drivers, a form of digitally-enabled service workers, contribute to the normalization of the social production of space through their interpretative practices of digital data in an online forum. Drawing on Uber’s corporate discourse and an Uber driver online forum, we a… Show more

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Cited by 44 publications
(38 citation statements)
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References 27 publications
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“…While Owen, Yara, and Adele focused on the ways of interacting with their passengers, a small subset of the interviewees attempted to "game" the rating system. Gaming does not necessarily challenge the calculative logic of the rating system; instead, it may contribute to the internalization of ratings (Chan and Humphreys 2018;Sauder and Espeland 2009). The sign about ratings shown in Figure 1 is telling of drivers' gaming practice.…”
Section: The Discipline and Normalization Of Uber's Rating Systemmentioning
confidence: 99%
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“…While Owen, Yara, and Adele focused on the ways of interacting with their passengers, a small subset of the interviewees attempted to "game" the rating system. Gaming does not necessarily challenge the calculative logic of the rating system; instead, it may contribute to the internalization of ratings (Chan and Humphreys 2018;Sauder and Espeland 2009). The sign about ratings shown in Figure 1 is telling of drivers' gaming practice.…”
Section: The Discipline and Normalization Of Uber's Rating Systemmentioning
confidence: 99%
“…Uber manages the workforce through algorithms (Lee et al 2015;Rosenblat 2018). The production and distribution of ratings are one of the disciplinary techniques that are enacted through surveillance (Chan and Humphreys 2018;Rosenblat 2018; see also Sauder and Espeland 2009). Through the rating system, drivers and passengers can rate one another on a five-point scale after each ride.…”
Section: Uber's Five-star Rating System and Its Surveillance Functionsmentioning
confidence: 99%
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“…Fast's contribution provides not just a timely call for a "discursive turn" in mediatization studies but also invites readers to question the prevailing discourse of all-encompassing connectivity and how it represents and annihilates certain groups and places in society. Chan and Humphreys (2018) provide an empirical account of how Californian Uber drivers manoeuver and make sense of their quantified and surveilled ways of making a living in the "gig economy". They provide an account of how media re-negotiate social space at the micro level, in the everyday lives of people in particularly mediatized and sometimes precarious lines of work.…”
Section: How To Sociologize Media Technologies Discourses and Practmentioning
confidence: 99%
“…They provide an account of how media re-negotiate social space at the micro level, in the everyday lives of people in particularly mediatized and sometimes precarious lines of work. Uber drivers, Chan and Humphreys (2018) argue, have developed a "distinct algorithmic imaginary" which shapes their practices and thus the production of social space. The article thus contributes to a more detailed and practice-oriented understanding of the increasingly pervasive datafication of social space.…”
Section: How To Sociologize Media Technologies Discourses and Practmentioning
confidence: 99%