Mediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance

Pono, Maat; Munir, Abdul; Maming, Jumidah; Kadir, Nuraeni

doi:10.1088/1755-1315/235/1/012065

Cited by 7 publications

(11 citation statements)

References 18 publications

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Section: Marketing Performance (Mp)mentioning

confidence: 99%

“…MP is viewed as a perspective in measuring business achievements, market achievements, and product performance (Pono et al, 2019;Afriyie et al, 2020;Sugiyarti & Ardyan, 2017). MP also measures sales performance, profit, profit growth, customer growth, and market share (Ardyan, 2018;Munir et al, 2019;Pono et al, 2019;Sugiyarti & Ardyan, 2017). Every company needs to measure product marketing performance to assess the effectiveness of implementing marketing strategies (Puspaningrum, 2020;Sugiyarti & Ardyan, 2017).…”

Section: Marketing Performance (Mp)mentioning

confidence: 99%

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The market turbulence, entrepreneurial marketing and marketing performance: An empirical study of tuna fillets SME's industry in Southeast Sulawesi, Indonesia

Zaid¹

2022

JEECAR

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This study examines market turbulence's role in moderating the relationship between entrepreneurial marketing and marketing performance in tuna fillets SME industries in Southeast Sulawesi, Indonesia. The research was conducted in two cities in Southeast Sulawesi Province, Indonesia - Kendari City and Baubau City. The population of this research is all of the managers or owners of the fillets tuna industry in both cities, which amount to 118 industries, 73 tuna fillet SMEs industry in Kendari City, and 45 in Baubau City. Data were collected based on census technique from 118 industries that became respondents. Respondents are the managers or owners of the tuna fillet industry. Next, the data were analyzed using Partial Least Square (PLS) analysis to test the research hypothesis. The study found that entrepreneurial marketing practices applied by managers or owners of the tuna fillets SME's industries in Southeast Sulawesi could improve marketing performance. The study results also indicate that the dimensions of entrepreneurial marketing partially affect marketing performance. Market turbulence has a positive moderating role in the relationship between entrepreneurial marketing and marketing performance.

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Section: Marketing Performance (Mp)mentioning

confidence: 99%

Section: Marketing Performance (Mp)mentioning

confidence: 99%

The market turbulence, entrepreneurial marketing and marketing performance: An empirical study of tuna fillets SME's industry in Southeast Sulawesi, Indonesia

Zaid¹

2022

JEECAR

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“…where, Ki (1) is the number of secondary indices under the i-th primary index; Lij (3) is the number of tertiary indices under the j-th secondary index of the i-th primary index.…”

Section: Fce Of Corporate Marketing MIXmentioning

confidence: 99%

“…With the dawn of the new economic era, the global market continues to merge, and the marketing demand expands in virtually every industry. To facilitate all-round industrial development, marketing mix is being constantly updated [1][2][3][4]. Corporate marketing is mainly affected by four factors, namely, product, price, channel, and promotion.…”

Section: Introductionmentioning

confidence: 99%

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An Effect Analysis Model for Corporate Marketing Mix Based on Artificial Neural Network

Wang¹

2020

ISI

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Under the boom of market economy in China, marketing mix is being updated constantly to facilitate the all-round development of various industries. To accurate evaluate the effect of corporate marketing mix, this paper designs an effect analysis model for corporate marketing mix based on artificial neural network (ANN). Firstly, a complete evaluation index system (EIS) was created for corporate marketing mix, and the weight of each index was assigned through analytic hierarchy process (AHP). Then, a marketing mix of big marketing + service marketing was proposed, and subject to fuzzy comprehensive evaluation (FCE). Finally, an FCE model was constructed for the effect of corporate marketing mix, based on three-layer backpropagation neural network (BPNN). The effectiveness of the model was verified through experiments. The research findings provide a reference for the application of ANN in other fields of effect analysis.

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Pelatihan Pemanfaatan Limbah Lidi Kelapa Sawit Menjadi Produk Kreatif di Rokan Hulu

Mardatillah

Rezeki

Rosmayani

2022

abd

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The abundance of potential resources from the oil palm plantation business creates business opportunities from upstream to downstream. Palm oil stick waste has not been explored optimally for its utilization so far it is only burned or thrown away to rot. The aim of this Community Service activity is to provide counseling and training on the use of palm oil stick waste into creative products of environmentally friendly woven crafts to a group of women in Kecepatan District, Rokan Hulu Regency, Riau to increase family income. The limited knowledge and skills of the partner groups in Kecepatan District, Rokan Hulu, Riau is a problem that limits the perception of business opportunities for partner groups in capturing potential business opportunities from palm oil stick waste. Basic counseling and training on making woven plate crafts from palm oil stick waste was carried out as a solution to the problems of the partner group. The result of this activity is an increase in the knowledge and skills of partner groups in utilizing palm oil stick waste into environmentally friendly creative products with high economic value so that they have the potential to increase family income.

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Mediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance

Cited by 7 publications

References 18 publications

The market turbulence, entrepreneurial marketing and marketing performance: An empirical study of tuna fillets SME's industry in Southeast Sulawesi, Indonesia

The market turbulence, entrepreneurial marketing and marketing performance: An empirical study of tuna fillets SME's industry in Southeast Sulawesi, Indonesia

An Effect Analysis Model for Corporate Marketing Mix Based on Artificial Neural Network

Pelatihan Pemanfaatan Limbah Lidi Kelapa Sawit Menjadi Produk Kreatif di Rokan Hulu

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