DOI: 10.21203/rs.3.rs-2059076/v1
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Abstract: Over decades, manufacturing firms are struggling to remain competitive in an intense manufacturing industry. The struggle is due to increasing manufacturing companies dealing in similar or related products. Given the competitive dynamics in the manufacturing industry, firms are proactively searching for viable strategies to ensure profitability and survival. Scholars and management have jointly conducted studies to find amicable strategies influencing firms’ profitability. Whereas various studies have been con… Show more

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