Mediating Role of Physical Confidence in the Relations between Leisure Activities and Appearance Management of Active Seniors

Abstract

Purpose: This study explores the causal relationship between active seniors’ participation in physical leisure activities on their appearance management attitude and behavior and verifies the mediating effect of physical confidence.Methods: The study subjects were in their 50s or older and had participated in physical leisure activities. In total, 215 data were used for the analysis. Additionally, single regression analysis, multiple regression analysis, and bootstrapping-based mediating effect verification were performed.Results: The hedonic participation motive of leisure activities had a significant effect on physical confidence and appearance management attitude. However, the practical participation motive had no significant effect. Moreover, the mediating role of physical confidence in the path of hedonic participation motivation on appearance management attitude was verified. Finally, the appearance management attitude had a significant positive relationship with all appearance management behavior.Conclusion: This study is academically significant in that it explores the relationship between leisure activities and beauty in the era of super-aging, where successful aging has become increasingly important. Additionally, it offers useful data for senior marketing in the leisure and beauty industries.

Effects of Active Senior's Appearance Management Behavior on Quality of Life by Mediating Self-esteem

“…이들 액티브 시니어의 외모관리는 삶의 질과 연관이 깊은 변수이자 전반적인 라이프 스타일을 풍요롭게 하는 주요 변수 중의 하나임이 밝혀졌다 (Jeon, 2019). 또한 외모관리행동은 외모관리태도에 유의한 영 향을 받는 것으로 타나났는데, 특히 외모관리행동 중에서도 체 형관리 요인, 미용성형 요인, 메이크업 요인, 스타일링 요인의 순으로 크게 영향을 미치는 것으로 보고되었다 (Jung et al, 2022;Seon et al, 2021). 남•녀 노소 누구나 외모를 관리하는 행 동은 자신감을 가지고 아름다운 삶을 살고자 하는 인간적인 욕 구를 충족하기에 중요한 요소이므로 나이를 먹어감에 따라 자 칫 소홀해지고 나이와는 무관한 행위라고 여기겠지만 노인들 의 삶의 질을 결정하는데 있어서 외모관리 행동은 매우 중요한 부분을 차지함을 알 수 있다 (Lee et al, 2019).…”