Mediated Merchandise, Merchandisable Media: An Introduction

Affuso, Elizabeth; Santo, Avi

doi:10.3998/fc.13761232.0042.201

Cited by 8 publications

(5 citation statements)

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“…By the time that culture has matured and consumerism has become the background sound of the times, fans are skilled at finding the characters they resonate with the most in their work, adoring and pursuing them as if they were picking out potato chip flavors in a supermarket aisle. As the fan works are considered to be interpretation of the original text, fans are choosing a more personalized perspective to interpret the work, not looking top-down at the whole picture, but focusing on a particular character, a crosssection of the work, devoting more attention to them and creating more value from them [2]. Fans break down, transform and repurpose the original text in character according to their own ideas, resulting in new content [9].…”

Section: Discussionmentioning

confidence: 99%

“…While the characters and plots of the works are completely fictional and intangible, what does a physical object beyond the screen and paper mean? From an inward perspective, merchandise maintains and derives the experiences fans have in their works into reality, leaving traces of their fantasies in their lives and fulfilling their imaginations; from an outward perspective, merchandise has its aspect of fashion [2]. It is a means for fans to establish and show off their own identity.…”

Section: Introductionmentioning

confidence: 99%

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Recreating Fantasy: Fan culture in fan-made merchandise and advertising on Chinese social media

Zang

2024

SHS Web of Conferences

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Fandom has long been recognized as a dynamic and participatory culture. In the context of Chinese social media Weibo, this study investigates the fan-made merchandise and advertising landscape within the pop culture fan community, and explores how fan producers and consumers interact in the creation, promotion, and acquisition of fan-made merchandise by delving into the intricacies of product design, advertisement composition and its impact on audience feedback. With data collected from text analysis, the result of regression and statistic results show that fan producers exhibit a strong preference for merchandise featuring specific character images, emphasizing the ornamental aspects of their creations. Advertisement posts on social media serve as platforms for artistic self-expression, while the consumers prioritize concise product information. This dynamic interaction fosters collaborative value creation in the modern fan community, offering participants a chance to modify and add onto the original content as well as construct their own identity.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Recreating Fantasy: Fan culture in fan-made merchandise and advertising on Chinese social media

Zang

2024

SHS Web of Conferences

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“…Fans can not only collect "normal" merchandise such as vinyl, cassettes, CDs, or t-shirts. By having a unique merchandise, fans feel special and different from fans who don't have the unique merchandise [12]. This is the fan niche that Vice Versa is targeting.…”

Section: Vice Versa Pillowcasementioning

confidence: 99%

Merchandise and Memorabilia: Between Art Products, Self-Image, and Musicians Existence

Umam

Manurung

2022

E3S Web Conf.

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This study aims to examine three merchandise of Semarang bands/musicians, namely Soegi Bornean, Pyong-pyong, and Vice Versa. The method used is a Sociology of Art approach with a focus on the production and distribution of works of art. The data of this research is the result of observations on the unique side of the merchandise production of Soegi Bornean, Pyong-pyong, and Vice Versa. The data collection method used is in-depth observation. The observation method is used to cover data related to the production and distribution of merchandise. The analytical method used in this study is to examine the extent to which merchandise has an effect on the musicians, both artistically and in terms of market advantages. The results of this study indicate that the unique merchandise of musicians has a great influence from the artistic side, sales profits, self-image, and the existence of the musician.

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“…This fan economy has driven the merchandising market to become a segmented yet lucrative business across the globe, becoming a transnational phenomenon (Yoon, 2022;Oh, 2017). Previous studies on other sectors, like sports and movies, have shown that this type of fan economy has driven merchandising prices unrealistically high and yet fans still show a willingness to pay even more (Javani, 2012;Özer & Tokay, 2006;Affuso & Santo, 2018). This occurrence also happened in K-pop merchandising, where fans felt that the current price was unreasonably high, yet they were There had been few prior research in Indonesia that has given insight and overview into the K-pop merchandising market landscape.…”

Section: Introductionmentioning

confidence: 99%

Estimating the Price of Fanatism: A Case of Indonesian K-Pop Merchandising Market

Cheriyah,

Hadi

2024

Malaysian J. Buss. Econ. Mgmt

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There had been few prior research in Indonesia that has given insight and overview into the K-pop merchandising market landscape. However, none of them took pricing on K-pop merchandise into perspective. Thus, this article attempts to answer research inquiries about the overall K-pop product market through the role of pricing. To limit the study, only two different types of K-po signature merchandising were examined in this research namely album bundles and lightsticks. Using the Van Westendorp’s model, this study tried to find out the fans’ acceptable price range. Using self-completion online surveys, this study managed to explore both items’ acceptable price ranges. Among 200 respondents, both merchandises’ acceptable price range were clustered closely to the local e-commerce’s price range rather than its official distributor/seller website. The album bundling price range were scattered between IDR 245,000 (≈USD 15.83) to IDR 375,000 (≈USD 24.23) per bundle. Meanwhile, the lightstick was around IDR 465,000 (≈USD 30.04) – IDR 700,000 (≈USD 45.23) per item.

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Mediated Merchandise, Merchandisable Media: An Introduction

Cited by 8 publications

References 0 publications

Recreating Fantasy: Fan culture in fan-made merchandise and advertising on Chinese social media

Recreating Fantasy: Fan culture in fan-made merchandise and advertising on Chinese social media

Merchandise and Memorabilia: Between Art Products, Self-Image, and Musicians Existence

Estimating the Price of Fanatism: A Case of Indonesian K-Pop Merchandising Market

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